Kerala Brand Leadership Awards 2023
The Kerala Brand Leadership Awards was scheduled on 17th March 2023 at the Taj Malabar
Resort & Spa, Cochin. The Academic Council and Awards committee presented the prestigious
BRAND LEADERSHIP citation to Paradise Holidays.
The Kerala brand leadership awards seek to identify and celebrate outstanding brand-building
& marketing by organizations. The awards are endorsed by the World Marketing Congress,
CMO Global, and the World Federation of Marketing Professionals.
This was an independent brand recognition exercise initiated to give recognition to those
brands and organizations who have achieved extraordinary success from innovative and
effective marketing practices in Kerala.
The Awards were based not only on financial valuation but on consumer preferences also. The
Awards were held to foster marketing awareness in the professional community and inspire
aspirations to achieve marketing excellence. The Mission of the Awards was to educate and
disseminate the importance of branding and brand building in Kerala.
In the evaluation process, the research focused on the following aspects.
- Quality: Does the company provide quality products and services?
- Reliability: Can the organization be trusted to deliver consistently?
- Distinction: Is it well known in its sector and suitably different from its rivals?
The award committee also factored in Trust, Openness, Vision, and Respect & Responsibility as
key competency indicators.